Basically every kind of business has an opportunity to use social media as a source to canvass. Are you running a business by selling flowers compositions or maybe are you a hairdresser? Use social media marketing. Why is this a better option than traditional marketing like e.g. banners?
In social media, the company primarily works on it's public relations. Being on Facebook or Instagram earns clients' trust. How? By positive users' opinions about your product or service. They recommend it to their friends and followers. That way your costumer network grows bigger and bigger.
In addition, using social media provides to have more personal contact with your costumers. Why is this important? Again, everything is about trust. By Facebook you can talk with clients using comments or private messages. Clients feel that you care about them and pay attention. Additionally because of more personal contact, they think that your company is not unavailable. They can talk with you so you become more trustworthy.
Now, influencers are also the way to grow the costumer network. People which has a lot of followers in social media has also a big influence for forming users' opinion about a product or a service. Followers trust them, so when an influencer recommends a thing, a lot of his or her fans would buy the thing. Influences are one of the sources of social media marketing. What are another?
In social media marketing businesses use (of course) different kind of social media platforms. The most popular are Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok and blogs. Using them you have a lot of opinions to work on your public relations. How?
On Facebook you can make the company's fanpage. On the profile you can publish short films and photos of promoting products. You have also an opportunity to organize some competitions and another games to vivify you followers and costumers.
On Twitter you can create short posts. Limited amount of words make that your informations will be dynamic and pays attention. On Twitter you can also react very fast on news and some happenings.
YouTube is a service in which the company can publish films and short marketing spots. It is worth to mention that the film has to pay the clients' attention because they have a choice and a control on thing which they want to watch. However YouTube gives a lot of options to interest the client due to the form.